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2012 Finalists

Dinnerlicious!

Dinnerlicious

What we do:
Tired of last-minute dinner shopping with hungry and cranky kids? No more!  dinnerlicious! plans three healthy delicious and affordable dinners every week and deliver the ingredients and recipes you need to make them.  No stress, no planning, no shopping, no waste!

Our ultimate goal:
To provide a dinner food option that is healthy, delicious, and affordable to Hamilton homes every week! And to eliminate the stress, planning, shopping, and waste people face when cooking dinner.

Target Market:
Every and any household

Our Team:
Malin van der Meer

Why did you choose Hamilton as Home for your company?
I live in Hamilton and I felt the need to bring a great idea to this city.

What was the motivation for starting your company?
I love meal planning and cooking, and many people find it to be stressful. When I was introduced to this concept in Sweden it just seemed like the perfect fit for me.


Dunlea Farms Tiny Feeder
Premium quality hay in the convenient Tidy Feeder package.

TinyFeeder

What we do:
We make top quality hay for pets, in bags and in the TidyFeeder – a box full of hay that converts into a hangable in-cage feeder! Simple, fun, convenient!

Our ultimate goal:
Become the top hay brand in the global pet food industry, and to continue improving the hay feeding experience.

Target Market:
Every household with a Rabbit, Hamster, Degu, Chinchilla, or Rat, that wants top quality hay without the mess.

Strengths:
Over 35 years of experience growing and processing top quality hay. A great and unique product that is sought after by national retail chains. Brilliant team with skills in farming, engineering, and design that will continue to innovate amazing products.

Our Team:
Michael Trauttmansdorff
Fritz Trauttmansdorff
Gise Trauttmansdorff
Hanh Lai
Melissa Torelli
John Payne

Why did you choose Hamilton as Home for your company?
Hamilton is our home, and the farmland in the region produces some of the best hay in the world.

What was the motivation for starting your company?
To create a unique and better way to feed hay to small pets, and bring our Hamilton grown hay to pet stores around the world.


Enthuzr
Spread awesome

Enthuzr

What we do:
Enthuzr is the engagement-based customer acquisition platform that helps you target, engage and amplify your customer base. Our software makes it easy for you to incentivize your customers to spread the word, influence their conversations and expand your reach throughout their social networks.

Our ultimate goal:
Help companies develop win-win relationships with their customers and their customers’ social networks.

Target Market:
Primary e-commerce and technology companies

Strengths:
A lean/agile approach; entrepreneurial experience; energetic team

Our Team:
Ruxandra Bucataru
Alex Bucataru
Ash Ayyaswamy

Why did you choose Hamilton as Home for your company?
There’s great support for startups and a big pool of local talent

What was the motivation for starting your company?
We realized that there is a need to change the traditional push marketing that most customers ignore today


Nervu
Always on the lookout

Nervu

What we do:
Don’t you hate missing savings on your favorite vendors? Or how about receiving irrelevant promotions that may not be suitable to you? Nervu changes that. Simply go online, select your favorite vendors, sit back and relax. Whenever they have a saving, sale or promotion, we will text message you to let you know. The beauty about this is you select what suits your lifestyle, we eliminate irrelevant spam and it doesn’t cost you a dime.

Our ultimate goal:
Help consumers take advantage of sales and savings they may not be aware of or might miss. Connect vendors and subscribers together through a convenient method of text messaging

Target Market:
Our target market is primarily 16-34

Strengths:
The team is young, we are using a trending method (text messages) and we help you save money!

Our Team:
Mohamed El Mahallawy
Bilal Husain
Shawn McTigue

Why did you choose Hamilton as Home for your company?
The team goes to school at McMaster. Further, Hamilton is very welcoming and helpful of young entrepreneurship

What was the motivation for starting your company?
Mohamed’s father is quite the innovative thinker himself. He had a similar variation of the idea of Nervu over a dinner table conversation. After bad news from doctors of his dad’s health, Mohamed was motivated to get this started and big.


New Attitude
The best breast prosthesis. Anywhere.

New_Attitude

What we do:
New Attitude is the developer, manufacturer and marketer of an innovative lifelike mass market customized external breast prosthesis that is the best breast prosthesis on the market. The New Attitude Breast Prosthesis comfortably restores the appearance of women and eliminates the problems women have with all other breast prostheses. More women are being diagnosed with breast cancer and more women today survive their cancer and live long productive lives. Using new 3D imaging and additive manufacturing technologies, New Attitude’s goal is to become the leading provider of superior mass market customized breast prostheses to a market that has been under served.

Our ultimate goal:
Accelerated growth in the USA with the goal of becoming the dominant customized external breast prosthesis in a growing market in the USA, Canada and elsewhere with manufacturing based in Hamilton, ON

Target Market:
Women with breast cancer who do not have surgical reconstruction after a mastectomy or a lumpectomy.

Strengths:
1) Understanding of customer’s needs, 2) Strong R&D capabilities, 3) Innovative proprietary products tested with strong customer satisfaction

Our Team:
Irene Healey
James Hind
Marta Orlowska

Why did you choose Hamilton as Home for your company?
Hamilton offers a good quality of life, good business services in the City, availability of manufacturing space, an educated work force and proximity to USA/Canada border.

What was the motivation for starting your company?
To address the lack of innovative aesthetic and functional external body prostheses in certain markets


Ontario Bamboo
Growth. Change. Truth.

Ontario_Bamboo

What we do:
We are creating a local bamboo industry in Ontario. We have been growing and selecting bamboo that would survive in our climate. We have the first formal research and observation of growing bamboo for commercial purpose in Canada. A local bamboo industry in Ontario will create new opportunities for our country. The first of its kind in Canada. The products we developed are all hi-tech, renewable and sustainable. The government has been promoting bamboo as an alternative crop for the agriculture industry, it has been called the new ‘Microsoft’ of the business world.

Our ultimate goal:
To be the most innovative and sustainable bamboo company in the world.

Target Market:
Baby Boomers, the environment conscious, Gen X

Strengths:
Our science, knowledge and technology.

Our Team:
Vincent Villanis
Gary Langelier
John Begley
Judy Begley
Devika Shiwshankar
Luisa Selarde
Sanjay Somnarian
Kricket Slick

Why did you choose Hamilton as Home for your company?
We all live here.

What was the motivation for starting your company?
To create a local bamboo industry in Canada.


Orbital Studios Inc. (Project Synapse)
Smarthomes for everyone.

Synxer

What we do:
Synapse enables customers to live smarter by simplifying the smart home setup. Current smart home systems are expensive, complicated and come with limited functionality. Synapse removes these barriers by providing affordable hardware, an extensible API and software that is easy-to-use, intuitive and available from any Internet connected device.

Our ultimate goal:
Smarthomes for everyone! We believe that technology should understand and adhere to the habits of the individual or family.

Target Market:
Home, condo owner – average income of $35,000 or more.

Strengths:
Great design, engineering and focus on user experience.

Our Team:
Nick Tomkin
Robert House
Brian Banks

Why did you choose Hamilton as Home for your company?
Moving to a city with an established ecosystem is an easy decision. Being part of a burgeoning renaissance? Incredibly rewarding. The innovation and entrepreneurship happening in Hamilton today is incredibly exciting!

What was the motivation for starting your company?
Being smarthome enthusiasts, we were often frustrated with how difficult it was for the average person to configure and install a smarthome system. We’ve created an experience that is beautiful, intuitive and incredibly scalable.


REfficient
Save money and save

REfficient

What we do:
REfficient is an online reuse marketplace for businesses. Looking to buy equipment for your company? See if another business has it as surplus first via REfficient.com. Save 20-50% by purchasing new/never-used, refurbished or used equipment, and get it shipped to your door while doing something good for the environment. Companies can also send surplus equipment to RE+ centres where it is resold or responsibly recycled, and receive sustainability reporting. We currently handle Telecom, IT, A/V and Contractor Equipment. REfficient now has customers around the world and have helped divert over 430 metric tonnes from landfill.

Our ultimate goal:
Our goal is to create a global company – the world’s sustainable marketplace.

Target Market:
Our target market is both small business to large organizations which purchase or dispose of telecom, IT, A/V, and contractor supplies.

Strengths:
Our solution saves companies 20-50%; we have great customer service; and companies have an easy and practical option to be green.

Our Team:
Stephanie McLarty

Why did you choose Hamilton as Home for your company?
We chose Hamilton due to costs being 30% cheaper and the proximity to the GTA and US border (we export a lot). A fantastic added bonus is that the business community has been tremendously supportive.

What was the motivation for starting your company?
I started REfficient to provide a better way to manage resources – help companies reuse, recycle, save money and be sustainable.


Snappay
Start accepting credit card payments in a Snap!

Snappay

What we do:
Walk around at any trade show in Canada and you’ll notice most merchants are selling $100+ items but they’re accepting payment either by cash or hand swipe machines. Those merchants have no choice but to use these payment methods because standard Point of Sale machines are too expensive for smaller merchants. Snappay’s solution empowers merchants of any size to accept creditcard payment easily and securely through the most convenient method possible, the smartphone that they are already carry with them. Snappay is your mobile POS machine, no crazy fees, no additional hardware, just sign up and instantly begin accepting payment.

Our ultimate goal:
To service small merchants with our mobile POS apps!

Target Market:
Non bricks & mortar smaller retail merchants

Strengths:
Our ability to gain traction in the marketplace; our ability to react to the marketplace needs/wants/desires and modify our approach to same and finally, our ability to persevere in our quest to be the #1 mobile POS app on the globe!

Our Team:
Jim Rudnick
Lorne Lantz

Why did you choose Hamilton as Home for your company?
Because #HamOnt is home base for us. Snappay was developed here and will remain a local company with our offices and staff being local too!

What was the motivation for starting your company?
The simple ability to see a solution for pain in the marketplace.


Weongozi Inc.
Improve understanding

Weongozi

What we do:
Weongozi imbeds advanced psychology into technology to: improve response rates in advertising, solve customer problems quicker, and create great relationships. Best-selling author Shelle Rose Charvet is leading an exciting international collaboration amongst world experts in Computational Linguistics, Neuro-linguistic Programming, LAB Profile®, and Artificial Intelligence, including DFKI (The German Artificial Intelligence Institute). Libretta™, our major project, is a disruptive technology uncovering the complex motivators that drive people’s behaviour through analysing the language structure in their communications. It recommends the exact words and phrases that match how they think and make decisions to dramatically increase response rate, and solve customer problems much quicker.

Our ultimate goal:
To change how companies and people communicate by understanding others. To license this technology to others.

Target Market:
On-line adverstisers, CRM software providers, contact centers

Strengths:
A game-changing product, we are fast learners & implementers, we have great collaborations with talented people

Our Team:
Shelle Rose Charvet
Michael Tschichholz
Melody Lidstone

Why did you choose Hamilton as Home for your company?
While I travel all over the world to work, this is my home area and I love it.

What was the motivation for starting your company?
To combine Shelle’s expertise in below-conscious psychology with Michael’s expertise in IT to improve understanding and communication. It has been our dream for quite a while to do this. And now we are living our dream.